Our Commitment to Fashion and Beyond

Fashion facilitates connection and belonging at the individual and group levels, as well as the opportunity to express oneself. In terms of both function and culture, fashion is important to the society. 

“CUBICS” … a passion and lifestyle brand …
“CUBICS” … an apparel platform for timeless exploration of one’s Mind, Heart & Soul …

Cubics Fashion Lifestyles Pvt Ltd., is the most tech oriented D2C, B2B, B2C, and on-demand online fashion brand in India. We are experts in contemporary clothing, athleisure and sportswear that are antibacterial and odour-resistant. 

Cubics, is dedicated to providing customers with excellent products and services.

The business makes use of cutting-edge technologies and design methodologies, under a futuristic micro factory system, to make sure that its apparels are inventive and satisfies changing consumer demands. 

Cubics, also places a high priority on ethical behaviour and sustainability, in line with UN-SDGs, making use of eco-friendly materials and making sure that their supply chain runs ethically.

Our Visionaries

Cubics Fashion Lifestyles Pvt Ltd., was founded by a group of visionary software engineers and technologists with deep roots in traditional clothing manufacturing.

Collectively, our founders possess, combined over four decades of professional experience, and they remain dedicated to enhancing customers’ shopping experience.

• M Muthukumar: With a B.E. and nearly 25 years of experience in the clothing industry, Muthukumar, founded CUBICS Fashion Lifestyles Pvt Ltd., to offer sustainable fashion choices and enrich online shopping experiences.
• M Raja: Co-founder (Production), with 20+ years in garment production.

Our Sustainable and Scalable Ecosystem Vision

CUBICS Fashion Lifestyles Pvt Ltd., operates as a start-up with minimal assets and very less finished goods inventory, following a just-in-time production strategy.

Our clothing is made-to-order using premium fabrics, in digitally advanced machineries …

One of our unique initiatives is the in-house incubation centre, where we guide and up-skill local women's self-help groups and unemployed educated youths in the use of contemporary digital machines. We go beyond mere training;

we also support them to become successful micro entrepreneurs, by facilitating equipment leasing and ensuring a steady flow of job work opportunities.

To address the dynamic nature of demand, we have a robust production system in place.

Any increase in demand, be it sudden or exponential, can be met with a corresponding rise in production capacity. This includes trained labour, machine capacities, and inventory management; all coordinated seamlessly through barcode/QR-based digital production ERP systems.

Meeting Customers Diverse Needs

CUBICS, is all about versatility. Our extensive inventory includes blank clothing and materials produced on demand in our state-of-the-art digital micro-factory, with focus on sustainability and responsible production.

To enhance customers' shopping experience, we offer a range of yearly free digital apps, including the CUBICS Lifestyles Digital Album and Digital Planner bundle etc ….

These tools are designed to provide greater life enrichments and engagements for customers.

Why Choose CUBICS ?

CUBICS, takes immense pride in becoming India's leading lifestyle powerhouse, reshaping not only the retail and fashion landscape, but also creating as many micro entrepreneurs.

Our diverse range of personalized clothing caters to individuals from fun loving children to fashion-forward youth, value-conscious families, and those embracing both adventure and tradition in their style.

Since our inception, we've prioritized customers and consumers, putting their needs and preferences first. CUBIC is your one-stop destination if you're seeking anti-odour, athleisure, and personalized fashion.

Join us on this transformative journey as we redefine fashion lifestyles along with creation of as many micro entrepreneurs/women SHGs, in line with UN-SDGs, in India.

We combine innovation, sustainability, and style in every stitch we create, inviting you to explore our world of fashion & experience the CUBICS difference.